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Lesson 15: Outsourcing Your Web Design
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Lesson 16: What is a Business Model?
Lesson 17: Online Business Models
Module 7: Choosing Your Niche
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Lesson 20: 100 Niches Analyzed - Part 1
Lesson 21: 100 Niches Analyzed - Part 2
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Lesson 35: Off-site Search Engine Optimization
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Lesson 41: Advanced Traffic Generation Strategies
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Lesson 44: How to Become a Social Media Power User
Lesson 45: Branding Your Business with Social Media
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Lesson 46: Basic Concepts
Lesson 47: Google Analytics
Lesson 48: Analyzing the Numbers
Module 16: Selling Advertising
Lesson 49: CPC Advertising
Lesson 50: CPM Advertising
Lesson 51: Direct Advertising Sales
Lesson 52: Harvest vs. Growth Strategies
Module 17: Email Marketing
Lesson 53: Email List Building
Lesson 54: Relationships and Profits
Module 18: Affiliate Marketing
Lesson 55: Affiliate Marketing Basics
Lesson 56: Finding Opportunities and Resources
Lesson 57: Driving Sales
Module 19: PPC (Pay-per-Click)
Lesson 58: PPC Basics
Lesson 59: PPC for Market Research
Lesson 60: PPC Dos and Don’ts
Module 20: Landing Pages
Lesson 61: Basics of Landing Pages
Lesson 62: Landing Page Optimization
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Lesson 63: The Sales Funnel
Lesson 64: Creating Your Product
Lesson 65: Pricing and Branding
Lesson 66: Product Launch Strategies
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关于 赤壁

遗址是由3座小山组成，即赤壁山、南屏山和金鸾山。这3座小山起伏相连苍翠如海，再加上亭台楼阁错落地隐现于其间，景色益显秀美。其主要景点有赤壁摩崖、拜风台、凤雏庵和翼江亭等。这些景点相距不远，且有小径相连，极易寻觅。
　　赤壁山的西南临江处，岩斜亘300余米，怪石嶙峋，汹涌的江水直扑断崖，卷起千堆雪，声如巨雷。文人骚客来此凭吊者，自古不绝，故留下众多书。据说赤壁火攻时，周瑜站在矶头指挥，忽见冲天火光把断崖照耀得彤红一片，不觉豪兴大发，当场写下这两个楷书大字，令人刻石纪念。此传说虽不可靠，但它揭示了“赤壁”命名的由来。“赤壁”二字的近旁，还有诸葛亮、刘备、关羽和张飞的画像石刻，它们与书法石，交相辉映，可谓书画并茂。
　　南屏山顶的拜风台，传为诸葛亮祭东风时的七星台遗址，后殿中的诸葛亮、刘备、关羽、张飞坐像，极其传神，颇引人注目。
　　

赤壁金鸾山腰的凤雏庵，相传庞统曾隐居于此。原庵早废，今庵乃清道光二十六年(1846年)重建，青砖黑瓦，古朴典雅。庵内主室所供奉的庞统塑像，庄严刚毅，有凛然不可侵犯的气概。庵四面苍苔布绿，曲径藏幽，古树垂荫，百鸟飞鸣，真有“鸟鸣山更幽”的意境。
　　赤壁山顶的翼江亭，传为诸葛亮、周瑜在赤壁之战时观望曹营的遗址。亭乃后人所建，碧瓦飞檐，六角攒尖，与传为黄盖献苦肉计的遗址，即中峰望亭遥遥相望，交互映衬。此亭四周山花烂漫，芳草萋萋，景色十分迷人。丫在亭中俯瞰长江，可令人故国神游，想见当年赤壁鏖金兵时“樯橹灰飞烟灭”的情景。


赤壁由来

　　“赤壁”二字位于赤壁矶头临江悬岩，南距市区138公里。《湖北通志》载：赤壁山临江矶头有‘赤壁’二字，乃周瑜所书。
　　相传东汉建安十三年（公元208年）冬月十三日，孙、刘联军借助风势，动用火攻，大火一炬，葬送了曹操二十六万兵马，东吴和刘备的军队乘胜追击，直到南郡，曹操率残部北归邺城。周瑜大军高奏凯歌，回军赤壁，在那大帅部楼船上举行得胜宴会，把酒庆功，酒醉之余，拔剑起舞，边舞边歌曰：临赤壁兮，败曹公，安汉室兮，定江东，此山水兮，千古颂，刻二字兮，纪战功。歌罢，提剑在悬崖上深深刻下了“赤壁”二字，这一剑刻过万重山，据说江西庐山有反写“赤壁”字样。
　　赤壁溯源相传汉高祖刘邦是赤帝之子下凡，他斩蛇起义定下汉朝四百年基业，虽是沿袭秦制，却在地名命名上自有一套规矩。当时这个规矩就是以阴阳五行、二十八宿定方位。以“赤”色为上乘。汉高祖六年治沙羡县，县令梅赤就着手调查境内山川河流，发现许多无名地名，于是就按朝廷旨意命一批地名。当时，朝廷以阴阳五行之金、木、水、火、土加以扩大推演，以天人相应，将星空与地面配合，将二十八宿对准地面九州，各有所指，分出星野。按星野，沙羡当属东南朱雀的翼、轸之间。
　　那么一个小方城内，如何以五行、星宿命名呢？梅县令于是拜访陆水南岸修持百年的老道长骆文聪，他上知天文，下穷地理。道长摆开罗盘、八卦，推演一番后，描了地形，标注了名号，中央一山属金，名曰金紫山，五行以金为首。金紫山之东为苍龙之象，取其坑，“坑为疏庙，主疾”，取其名曰：“石坑”。南为朱雀之象，取其柳，“柳为鸟注，主草木”，在金紫山之南取了地名“柳林”。西为白虎之象，取其“奎”、“觜”，称“奎曰封豸，为沟渎”，“觜为虎道”，于是在金紫山之西取了地名为“奎觜”。北乃玄武之象，取其壁，“玄武之壁也”，取了个地名为；“赤壁”，四方的四个地名各距金紫山六十里，就这样，“赤壁”的地名就出现了。汉高祖崇尚赤色，除了“赤壁”外，骆道长又取了几个带赤字的地名，如赤博林、赤博林湖、赤冈畈、赤马港等。梅县令就根据老道长的这幅帛子图，定了县境内的重要地名。就这样，“赤壁”一名载入了历史史册，仅《三国志》一书就有五十多处提到赤壁。其后代史籍、方志更是屡屡出现，这不能不说是梅县令和骆道长的一大功劳呢。

赤壁之战

战争日期：公元２０８年七月～公元２０８年十二月

　　三国形成时期，孙权、刘备联军于汉献帝建安十三年(208)在长江赤壁(今湖北蒲圻西北，一说今嘉鱼东北)一带大败曹操军队，奠定三国鼎立基础的著名战役。　曹操基本统一北方后，作玄武池训练水兵，并对可能动乱的关中地区采取措施，随即于建安十三年七月出兵十多万南征荆州(约今湖北、湖南)，欲一统南北。时孙权已自江东统军攻克夏口(今武汉境)，打开了西入荆州的门户,正相机吞并荆、益州(治成都),再向北发展；而依附荆州牧刘表的刘备，“三顾茅庐”得诸葛亮为谋士，以其隆中对策，制定先占荆、益，联合孙权，进图中原的策略，并在樊城大练水陆军。劳师、水土不服、短于水战等弱点，坚定了孙权抗曹决心。孙权不顾主降派张昭等反对,命周瑜、程普为左右督,鲁肃为赞军校尉，率3万精锐水兵，与刘备合军共约5万，溯江水而上，进驻夏口。
　　曹操乘胜取江陵后，又以刘表大将文聘为江夏太守，仍统本部兵，镇守汉川(今江汉平原)。益州牧刘璋也遣兵给曹操补军，开始向朝廷交纳贡赋。曹操更加骄傲轻敌，不听谋臣贾诩暂缓东下的劝告，送信恐吓孙权，声称要决战吴地。冬，亲统军顺长江水陆并进。
　　孙刘联军在夏口部署后，溯江迎击曹军，遇于赤壁。曹军步骑面对大江，失去威势，新改编及荆州新附水兵，战斗力差，又逢疾疫流行，以致初战失利，慌忙退向北岸，屯兵乌林(今湖北洪湖境)，与联军隔江对峙。　曹操下令将战船相连，减弱了风浪颠簸，利于北方籍兵士上船，欲加紧演练，待机攻战。周瑜鉴于敌众己寡，久持不利，决意寻机速战。部将黄盖针对曹军“连环船”的弱点，建议火攻，得到赞许。黄盖立即遣人送伪降书给曹操，随后带船数十艘出发，前面10艘满载浸油的干柴草，以布遮掩，插上与曹操约定的旗号，并系轻快小艇于船后，顺东南风驶向乌林。接近对岸时，戒备松懈的曹军皆争相观看黄盖来降。此时，黄盖下令点燃柴草，各自换乘小艇退走。火船乘风闯入曹军船阵，顿时一片火海，迅速延及岸边营屯。联军乘势攻击，曹军伤亡惨重。曹操深知已不能挽回败局，下令烧余船，引军退走。
　　联军水陆并进，追击曹军。曹操引军离开江岸，取捷径往江陵，经华容道(今潜江南)遇泥泞，垫草过骑，得以脱逃。曹操留曹仁守江陵，满宠屯当阳，自还北方。　周瑜等与曹仁隔江对峙，并遣甘宁攻夷陵(今宜昌境)。曹仁分兵围甘宁。周瑜率军往救,大破曹军，后还军渡江屯北岸，继续与曹仁对峙。刘备自江陵回师夏口后，溯汉水欲迂回曹仁后方。曹仁自知再难相持，次年被迫撤退。
　　赤壁大战后，刘备乘胜取得武陵、长沙、桂阳、零陵等四郡，次年又任荆州牧，奠定了壮大发展、进据益州的基础。曹操吸取失败教训，大兴水军，进控江淮，与孙权对峙。孙权为抗曹，继续与刘备联盟，任其在荆州发展。三国鼎立格局逐渐形成。　赤壁之战，曹操自负轻敌，指挥失误，加之水军不强，终致战败。孙权、刘备在强敌面前，冷静分析形势，结盟抗战，扬水战之长，巧用火攻，创造了中国军事史上以弱胜强的著名战例。

历代诗赋　　赤壁　杜牧　
　　折戟①沉沙铁未销②，自将③磨洗④认前朝⑤。　
　　东风⑥不与周郎便，铜雀⑦春深锁二乔⑧。